If a resume gets you an interview, it is a great resume. That is the only measure of success. It cannot get you a job. It can get you an interview.
Applicants want their resume to stand out. It used to be done by using extra nice paper. Sometimes the resume was sent with a single crisp fold or in a flat envelope so that it was just slightly different.
Electronically, it is harder to stand out. Content, readability and accomplishments are critical. Content is king. Anything that distracts from content shouldn’t be there. What gets attention? What stands out, but not distract?
You may have heard that you should not be including a photo in your resume at any cost. Over the years, lawsuits have been filed charging race discrimination against companies that kept photos of applicants. The idea was that if you had a photo, you COULD discriminate. This is no longer an issue as most interviewers will check your social media profiles. Having a photo included on your resume may help you stand out to an employer.
The easiest resume is to go to LinkedIn and copy your profile to a PDF and send it in. I’m not sure there is a more boring way to make a resume! If an interviewer wants your LinkedIn profile, they will find it. Send something new, not what is easily available online. A unique resume that isn’t online will get you farther than a resume spammed to a thousand companies.
If you have a certification (cert) that is highly sought after, use it. If there is a well known logo associated with the cert, use it at the top of your resume. Don’t go nuts. For example, the gold standard for PC programmers is Microsoft certs or Sun Java certs. Use those logos. If you are a CPA, attach those letters to your name. Don’t add your dog training certification unless you are applying as a dog trainer.
Fonts should make your resume easy to read. Don’t mix 3 or 4 fonts on your resume. It distracts, not enhances. Please don’t use brightly colored fonts. Sometimes a resume looks okay with one other color in addition to black. Usually 3 or more font colors look terrible. Don’t distract.
Content is king. Bullets and bolding are usually all you need to attract attention to the most important parts of your resume. First work on content, form will follow.
Something To Do Today
Look at your resume. Is there anything distracting? Hand it to someone else and ask them.