Category Archives: talent

Every company wants the same job done cheaper

I compete every day with people living in India. More and more recruiting is being done in India. They aren’t stealing jobs, they are taking advantage of their skills and work ethic. Am I frightened? A little. So far, I am much better skilled than they are, but that may change. I’m going to continue to work like crazy to stay ahead. I’m going to help others do the same. 

They can work for cheaper. Every company wants the same job done for less money. What is your advantage?

Play to your strengths is my motto. My strengths are:

  1. I communicate well
  2. People trust me
  3. I am a technology geek and quick learner
  4. Connecting unrelated things is natural for me
  5. I get things done

Your strengths are different. These are my deepest skills. What are yours? You need to know what they are to stay ahead. You should know which important skills that you’re weak in that can be used against you and work to improve them. Are you weak in people skills? Maybe you need to practice being more sociable. Are your technical skills not the best? Maybe you need to check up on the newest practices in your field.  

People will always want to steal your job. Someone in your city will also be applying to your company to steal your job. Someone from another country might be looking for your job to be outsourced to them. If you earn one dollar above the minimum your company pays, one of your coworkers wants to steal your job and pay. Get used to it.

Figure out your greatest strengths, improve them, and stay ahead.

Something to do today

List your greatest strengths. Don’t put down what you learned most recently. Don’t put down your job description. Why do people want YOU to be the person doing your job instead of someone else?

Keep learning, and you’ll never be out of a job

My grandfather was a modern farmer in 1930. The local farm bureau agent came by and said, “The government will pay you to rotate your crops.” Grandpa replied, “That is the stupidest thing I ever heard. I already rotate my crops because I can grow more that way. My land doesn’t get worn out. It gets renewed.”

Grandpa was stubborn and wouldn’t take the government’s money to do something he knew he should already be doing. The guys from the conservation bureau had problems with him. He always implemented the latest ideas without waiting for them to come up with a program to get him to do it. Crazy old coot? Really, he was a visionary farmer.

Do you have to be paid to prepare yourself to earn more money? 

Reading about your field, reading books, or even listening to audiobooks on your way to work is the best way to keep current in your field. College courses in the evening are a great way to build the basics you need for a foundation for growth. Enthusiasm will get you into seminars and conventions. Pay for it yourself if you have to. It is worth it.

Don’t wait for someone to come and tell you what you need to do and learn. Go out and learn it yourself before that happens. 

Something to do today

Find new articles, books, or audiobooks in your field and write down a few things that stand out or are new to you. How can you apply that to your work?

It’s easiest to become an expert in a NEW technology

If you focus on the innovations happening around you, it can change your career. When an idea, technology or procedure is new, it takes a week to become an expert. A year later it takes a year to become an expert.

Startup, Whiteboard, Room, Indoors, Adult, Office

I became a database expert in a week when Oracle 1.0 (yes, I’m that old) came out. I talked my boss into springing for $100 to get a copy. I parlayed that into becoming a DB2 guru by buying a book. One book. I became a data modeling expert because no one else had a clue what that was. One innovation led to another, and my bosses had no desire to stop me. All the industry magazines and experts were using the buzzwords I could implement. I was on the leading edge. I was riding the wave of innovation. Every career progression was caused by taking two weeks to prepare for an upcoming, essential, mystifying technology.

Do a little internal innovation and focus on using other’s ideas and new technology. It is always easier to become an expert when technology and techniques are new. What is new in your field?

Something to do today

Try it again. The greatest lunch topic you can talk about with your boss is, “What is the emerging world changing technology, technique or skill in our field?” Figure out what the buzzwords are that people are barely starting to define in your field.

Use raising technology and new techniques to get a great job

Fingerprint locks are used by tons of people on a daily basis, whether on computers or phones. People use them more often than the number or word locks because of convenience. They even have fingerprint locks for doors, and eventually I can see new locks like these being used more often than the everyday lock and key. The world changes a lot around us, and with that there are new ideas and new ways of life. 

Your job search should be like the world, always changing, always improving.

Every year thousands of people get great new jobs with massive pay raises because they have learned something new and exciting. I know average programmers who are earning $120,000 per year. They learned the latest technology and tools and have been riding the gravy train for 3 or 4 years. Accountants that can implement brand new systems are still worth their weight in gold. 

Adding a fingerprint lock helps sell thousands of new electronics to geeks like me. New technology, techniques, and skills can sell CEO’s and managers on your value.

What can you learn today? 

Something to do today

The greatest lunch topic you can talk about with your boss is, “What is the emerging world changing technology, technique or skill in our field?” Try it today.

How to be persistent with your job hunt

Kids can be a practically irresistible force. I have 10 children. Usually I can resist them. Not always. Sometimes they have to admit defeat, but with kids they don’t admit defeat till they have exhausted every avenue towards success. Here’s how they win.

  1. Be totally, irresistibly, and eternally committed to a world changing idea
  2. Jump up and down with enthusiasm
  3. “No” means not now
  4. “Not now” means try again in 5 minutes
  5. Laugh, smile and tickle your dad
  6. Run around and get all the other kids excited out of their minds
  7. Ask dad for help to figure out how to do it
  8. Cry if dad is not listening
  9. See if you can turn it into a school project
  10. Ask mom to talk to dad about it
  11. Bring a partially completed task to dad to be fixed
  12. Change your plans and try again in an hour
  13. A small explosion in the yard will get dad’s attention
  14. Make it a game

Kids win because they are too excited to accept defeat. They are willing to try every possible way around an obstacle. When I am the obstacle and they are really really determined, they know they can win.

Is there a job you really really want? Why not job hunt like a kid?

Something to do today

Take a pen and paper and translate each of those 14 things into something you can use for job hunting or working for a promotion in real life.

How to engage the hiring manager in a conversation

How to engage the hiring manager in a conversation

The heroes in Men In Black have to stop a giant cockroach from leaving the earth. If it leaves, the earth will be destroyed. They are able to engage it in a conversation, sort of. They find out what is interesting enough to get the cockroach to come down and interact with (try to kill) them. 

Hiring managers are like giant cockroaches. They just want to hide in their offices and get away from you.” If you can engage the manager or their assistant in a conversation you will multiply your chances of getting an interview or a job. Here is how you do it:

First, make sure you want the job and that you are a decent fit. The Men In Black were the guys in charge of saving the earth. They were motivated and had the tools, they just had to figure out how to do it. If you are qualified to become a computer technician, audit manager or director of international sales, engage the hiring manager in a conversation. If you are not qualified for the job, just send him a resume through Indeed or ZipRecruiter. That way it only takes you 10 seconds to send it and the computer will automatically delete it for them. Conversation only works if you really want the job and really are qualified.

Now, write down the titles the hiring manager may have. Then call up the company and ask for that person. You may get through to him or you may get routed to someone else. If you get routed to someone else ask, “Are you helping (title) find the person for (job name)?” Push your way through until you get to someone who actually is helping him find a new employee. It doesn’t matter if it is them, the HR department or a receptionist. It has to be someone directly involved with the hiring process for that particular job.

When you get to the right person, say, “You are looking for a (job name). What has been the hardest thing for you to find in the right person?” Then wait. Engage them in a discussion of what they are having a hard time finding in a new hire. Make sure and ask, “Is there anything else you have a hard time finding?” Ask that last question again and again. Probe their answers. Find out what the problem is that they have to solve. 

Another good question is, “For the (job name), what is causing you to throw away most of the resumes that you get?” Then probe that too. Add, “Is there anything else?” Listen. Ask more questions. Find out what can disqualify you.

Be helpful. If you find out you are the wrong person, offer to tell someone else who is qualified about the job. If you are the right person say, “I really fit that job, what is your email address so that I can send you my resume directly?” You have a 50-50 chance of getting their direct email address, and that will get your resume right on top of the pile. If you really are qualified, that is a great place to be. And you get there by engaging them in a conversation. 

Don’t forget to specifically change your resume and cover letter to match their needs. Then call up an hour later and ask, “Did you get my resume? What more do you need to know?” You may just end up having a phone interview right then and there.

That is how you get a hiring manager to talk to you.

Something to do today

Make a list of a few jobs that you really want and are qualified for that you have not already interviewed for. Whether or not your resume has been sent in, call them up and try this out. Change your resume after your conversation and highlight things you didn’t know were so important. You just may get that job.

Using the right words to catch the hiring manager’s attention

In the last article I talked about how hiring managers are NOT God. I even went as far to say, “Hiring managers are like giant cockroaches. They just want to hide in their offices and get away from you. You are a waste of their time unless you tell them something that proves they need you. They would rather have their receptionist shred your resume than take the time to talk to you.”

The hiring manager is not God. They are a giant cockroach. 

You cannot assume that a hiring manager will glean 4 key words and 2 key points out of a 3 page resume. You get no points for length and thoroughness. You get no points for briefness. You get points, or an interview, for saying the key words and phrases that the hiring manager wants to hear. If you don’t shout those key words and phrases, the manager’s receptionist will shred your resume. Then the cockroach, the hiring manager, can hide in their office where you can’t get to them.

To find the right words and phrases you need to do some forensic language work. Like a crime scene investigator. Take 3 or 4 job listings on Indeed or ZipRecruiter for different jobs with the same company. Place them all side by side. Highlight all the phrases that are identical. Identify the stuff the human resources department puts around the description the hiring manager wrote. That fluff may possibly be necessary to get you past the HR department, but it won’t get you a job. 

Now take your blue highlighter. Mark every misused acronym, word, technical term or technical phrase. Those are the words the HR person didn’t understand. They could very well be critical. You need to have an exact match on those words in your resume.

Continue marking with an orange highlighter. Again look for all the technical terms and acronyms. Mark them all. The orange words are the most likely to be used by a computer or receptionist to screen out resumes. 

Finally, go back over the resume with a pink highlighter. Mark the skills that are the most difficult to find. What are the things in the ad that everyone wants and nobody has?

I bet those ads look terrible. That’s good. It means you have taken the time to study the exact words that will get you an interview. You need to include those words and technical phrases in your resume. They will force the screener to pass your resume on to the hiring manager. He will have to call you in order to see if you can do the job. You will prevent him from closing his door and hiding from you. 

Something to do today

Get some highlighters and go through ads on the internet. Find the really key words and phrases. Alter your resume before you send it out. Make it so they cannot miss the things that are important to them.

How to connect your job search

Google puts first things first. They figured out how to rank pages by how they are connected. They put the page that will be the most useful to you at the top of your list. That saved so much time that people abandoned the other search engines. 

Connecting web pages is a simple concept. A web page links to my website. Another site links to that first web page. Now, all three are connected.  

There are simple and complex strategies to being ranked highly by Google. All of them are forms of networking. The two most common strategies are: 1) you scratch my back and I’ll scratch yours, and 2) become the expert.

You scratch my back and I’ll scratch yours

You offer to list their web page on yours if they list your web page on theirs. That way you both get a lot of recognition.

It works in job hunting, too. Although it’s not as simple as with websites, the basic idea is to help as many people as you can, and they will help you. 

Getting articles published in trade journals is one example. There are literally thousands of local, state, regional and national associations and publications that need authors. Call up one and tell them you want to write an article. Local newsletters are especially useful. If you do a great job, they’ll publish it. The people who get those newsletters will then consider you an expert. They may just call you to help them with a question. They may offer you a job.

If you have something interesting to say, and already know you are a good speaker, contact your chamber of commerce and get on their speaker list. If you would like to be a great speaker, contact Toastmasters. I know there is a club near you. Go to https://www.toastmasters.org/. They are the best speaker trainers in the country.

Become the expert

When you are the expert, everyone seeks to be connected to you. You can get to be known as an expert by getting certifications or doing consulting work. 

Certifications are available for almost every field: sales, HR, accounting, real estate management, security, law, computers, etc. Often hirers search resume databases for the certifications and assume a good person will be attached to them.

Consulting work can really mean just getting a temporary job in the field. If you are unemployed, you have little to lose. Contact all the temporary staffing agencies and ask them if they place people with your skills on temp jobs as well as permanent ones. If they don’t, ask them who does. I was surprised that there is a market for temporary doctors in Antarctica, temporary electrical linemen in Alaska, and temporary environmentalists in Butte, Montana.

Figure out how to get connected to as many people as possible. It is a Google job search method that gets you in front of the competition. It could eliminate all your competition. 

Something to do today

Make a list of ways other people have connected to you in your job, even people who you might not have worked with directly. Track down how they got connected to you. Think of ways you can use that to connect with more people.

Every candidate could use a bit of polish

Every few years a hiker in the United States finds a large raw diamond. Usually it was carried down by glaciers from Canada when sheet ice covered the north.  A raw diamond is interesting, but not exciting.  To reach its true value that stone must be turned over to an expert.  It will have scores of facets polished into it until it catches the light and sparkles with fire.  It is the expert polishing that makes people cherish diamonds.  Diamonds in the rough don’t stay that way for long after they are discovered.

My old partner got a Thank You note from a candidate she first placed 20 years ago.  She convinced a bank to take a chance on him.  He has worked his way up the corporate ladder and gotten promotion after promotion.  He was a diamond in the rough.

At the bank he first decided to stand out less while working more.  He watched closely how others dressed and acted.  How did they succeed with sales and politics?  Banks are calm on the outside, but full of opportunity and excitement behind the façade. Mentors appeared as he looked for them.  Some were his managers, some were higher up or lateral to him.  They gave him advice and helped him acquire polish.  Over the years he kept on polishing new shining facets into his skills and character. He learned management and leadership.  He figured out ways to fix problems instead of just enduring them.  Instead of being noticed for his rough exterior, he now stands out for his ability to make things happen and his polish.

If you get a job based on being a diamond in the rough you will only progress a little if you don’t acquire some polish.  You may have to get rid of the nose stud or the blue jeans you always wear.  It may be your technical skills that need work.  Effective management and leadership abilities need training and practice.  Look for mentors, people above you who can lift you up.  Move away from the group that is stuck in a rut.  Find the stars that are rising and do what they do.  Learn constantly.  

You can tell a human diamond in the rough from an average person.  If you truly are a diamond in the rough, you will embrace change.  You will actively seek polish and improvement.

 Something to do Today

Where can you polish up your skills? Write ideas down and think of ways to polish up on those skills.

Everyone judges a book by it’s cover

A woman teaching my daughters held up a copy of a magazine with scantily dressed women on the cover. She asked, “What do you expect to find inside?” The answer was, “Pictures and articles about sexy dressing and attracting men.” 

She handed the magazine to a girl and said, “Open it and read from any page.” Inside those covers was a religious magazine. The teacher made the comment, “If you dress on the outside like the women on the cover of this magazine, no one will bother to find out that inside you are a woman of character. They won’t even consider it a possibility.”

In the last article I wrote that perception really is everything. How you are perceived is always critical, especially to yourself. Over time your character is altered by all the little things you do. At first you act to give an impression, but eventually you act from the bone deep character you have developed while impressing others. 

Benjamin Franklin was brought up short one day when he realized he had developed a less than brilliant character. He was a smart, hard working man, and becoming successful. He had noticed that some people would cross the street to the other side when they saw him coming. He realized he had a poor reputation in many things. In his autobiography he describes his plan to improve his character. The simple device he used thrust him forward to prominence in the fields of writing, science, diplomacy and politics. 

As Benjamin Franklin started working on his character he wrote, “I was surpris’d to find myself so much fuller of faults than I had imagined; but I had the satisfaction of seeing them diminish.” He found that if he pretended to have a virtue long enough, he developed it as a part of his character.

I strongly recommend reading and re-reading Benjamin Franklin’s short autobiography.

Become the person you would admire.

Something to do today

What’s on your cover?