Tag Archives: finding a job

How to connect your job search

Google puts first things first. They figured out how to rank pages by how they are connected. They put the page that will be the most useful to you at the top of your list. That saved so much time that people abandoned the other search engines. 

Connecting web pages is a simple concept. A web page links to my website. Another site links to that first web page. Now, all three are connected.  

There are simple and complex strategies to being ranked highly by Google. All of them are forms of networking. The two most common strategies are: 1) you scratch my back and I’ll scratch yours, and 2) become the expert.

You scratch my back and I’ll scratch yours

You offer to list their web page on yours if they list your web page on theirs. That way you both get a lot of recognition.

It works in job hunting, too. Although it’s not as simple as with websites, the basic idea is to help as many people as you can, and they will help you. 

Getting articles published in trade journals is one example. There are literally thousands of local, state, regional and national associations and publications that need authors. Call up one and tell them you want to write an article. Local newsletters are especially useful. If you do a great job, they’ll publish it. The people who get those newsletters will then consider you an expert. They may just call you to help them with a question. They may offer you a job.

If you have something interesting to say, and already know you are a good speaker, contact your chamber of commerce and get on their speaker list. If you would like to be a great speaker, contact Toastmasters. I know there is a club near you. Go to https://www.toastmasters.org/. They are the best speaker trainers in the country.

Become the expert

When you are the expert, everyone seeks to be connected to you. You can get to be known as an expert by getting certifications or doing consulting work. 

Certifications are available for almost every field: sales, HR, accounting, real estate management, security, law, computers, etc. Often hirers search resume databases for the certifications and assume a good person will be attached to them.

Consulting work can really mean just getting a temporary job in the field. If you are unemployed, you have little to lose. Contact all the temporary staffing agencies and ask them if they place people with your skills on temp jobs as well as permanent ones. If they don’t, ask them who does. I was surprised that there is a market for temporary doctors in Antarctica, temporary electrical linemen in Alaska, and temporary environmentalists in Butte, Montana.

Figure out how to get connected to as many people as possible. It is a Google job search method that gets you in front of the competition. It could eliminate all your competition. 

Something to do today

Make a list of ways other people have connected to you in your job, even people who you might not have worked with directly. Track down how they got connected to you. Think of ways you can use that to connect with more people.

Are you buying a hirer’s attention?

Google is one of the most outrageously priced stocks in the market today. They give away services that competitors charge an arm and a leg for, and they make a profit. Google is the best company in the world that is in the attention business. If you are looking for a job or a promotion, you are in the attention business too.

Google started out as a search engine. It was a simple catalog. Then the owners started selling simple ads, but in a different way. That difference changed the internet. Macbook, Laptop, Google, Display, Screen

Go out and Google “jobs”. Everything you see on that first page is a response to your attention. There are a few ads at the top and to the right of your results. The results you see on the first page were also paid for by savvy marketers. Your interest and attention to “jobs” is a valuable commodity. Google is in the business of finding out what you will pay attention to, and serving it up with the least fuss and the most profitability. Google finds out what interests you and then shows you ads you really want to see. Their ads solve your problems. 

Now the scary part. Can anyone find you? My query about “jobs” produced 5,320,000,000 hits this morning. Even Google is selective about the information they present to me. They sell more by presenting less information. That’s why there is a first page of Google.

Let’s cut down the competition. Google “biomechanical engineer” in quotes and you get 69,600 hits, and a lot of the ads disappear. Google your name inside quote marks. I got 18,800 hits on “Bryan Dilts” because I am a blogger and businessman. Can anyone find you? Google is expert at finding what interests me and presenting the most important information in the first page. People can find me, can they find you?.

This is why you are in the attention business. To get a job, you have to get a hiring manager’s attention. You have to be at the top of his employee search. There is a huge amount of competition for his attention. He has to stop and look at you as a person. He has to call you, bring you in for an interview, and introduce you to the team. Then he has to decide to stake his career on hiring you. He has to pay a lot of attention to you. Are you doing what is necessary to be at the top of his search?

The next few days are about getting the attention of people who will hire you. Google is going to play a big part in the discussion, so go out and have some fun with it.

Something to do today

Cut a paragraph or phrase out of your resume and Google it. Do the same with a job ad. Have some fun.

Every candidate could use a bit of polish

Every few years a hiker in the United States finds a large raw diamond. Usually it was carried down by glaciers from Canada when sheet ice covered the north.  A raw diamond is interesting, but not exciting.  To reach its true value that stone must be turned over to an expert.  It will have scores of facets polished into it until it catches the light and sparkles with fire.  It is the expert polishing that makes people cherish diamonds.  Diamonds in the rough don’t stay that way for long after they are discovered.

My old partner got a Thank You note from a candidate she first placed 20 years ago.  She convinced a bank to take a chance on him.  He has worked his way up the corporate ladder and gotten promotion after promotion.  He was a diamond in the rough.

At the bank he first decided to stand out less while working more.  He watched closely how others dressed and acted.  How did they succeed with sales and politics?  Banks are calm on the outside, but full of opportunity and excitement behind the façade. Mentors appeared as he looked for them.  Some were his managers, some were higher up or lateral to him.  They gave him advice and helped him acquire polish.  Over the years he kept on polishing new shining facets into his skills and character. He learned management and leadership.  He figured out ways to fix problems instead of just enduring them.  Instead of being noticed for his rough exterior, he now stands out for his ability to make things happen and his polish.

If you get a job based on being a diamond in the rough you will only progress a little if you don’t acquire some polish.  You may have to get rid of the nose stud or the blue jeans you always wear.  It may be your technical skills that need work.  Effective management and leadership abilities need training and practice.  Look for mentors, people above you who can lift you up.  Move away from the group that is stuck in a rut.  Find the stars that are rising and do what they do.  Learn constantly.  

You can tell a human diamond in the rough from an average person.  If you truly are a diamond in the rough, you will embrace change.  You will actively seek polish and improvement.

 Something to do Today

Where can you polish up your skills? Write ideas down and think of ways to polish up on those skills.

Everyone judges a book by it’s cover

A woman teaching my daughters held up a copy of a magazine with scantily dressed women on the cover. She asked, “What do you expect to find inside?” The answer was, “Pictures and articles about sexy dressing and attracting men.” 

She handed the magazine to a girl and said, “Open it and read from any page.” Inside those covers was a religious magazine. The teacher made the comment, “If you dress on the outside like the women on the cover of this magazine, no one will bother to find out that inside you are a woman of character. They won’t even consider it a possibility.”

In the last article I wrote that perception really is everything. How you are perceived is always critical, especially to yourself. Over time your character is altered by all the little things you do. At first you act to give an impression, but eventually you act from the bone deep character you have developed while impressing others. 

Benjamin Franklin was brought up short one day when he realized he had developed a less than brilliant character. He was a smart, hard working man, and becoming successful. He had noticed that some people would cross the street to the other side when they saw him coming. He realized he had a poor reputation in many things. In his autobiography he describes his plan to improve his character. The simple device he used thrust him forward to prominence in the fields of writing, science, diplomacy and politics. 

As Benjamin Franklin started working on his character he wrote, “I was surpris’d to find myself so much fuller of faults than I had imagined; but I had the satisfaction of seeing them diminish.” He found that if he pretended to have a virtue long enough, he developed it as a part of his character.

I strongly recommend reading and re-reading Benjamin Franklin’s short autobiography.

Become the person you would admire.

Something to do today

What’s on your cover?

Everyone wants a better bargain

Desert, Drought, Landscape, Sand, Tree, Nature

Buzzards circle overhead. Struggling across the desert mile after mile, a hiring manager finally can walk no further. He starts to crawl. A candidate drives up in a jeep with 100 gallons of water. He offers the hiring manager a ride to a hotel and all the water he can drink if he’ll split the cost of gas. The hiring manager says, “I’ll only pay you for the water. You are going that direction anyway.” The candidate shakes his head and drives off.

Everyone wants a bargain. It is just a fact of life that candidates want more money and hiring managers want to pay less. Your lifestyle is affected if you earn less. Thus is the lifestyle of the hiring manager. Managers are evaluated based on overhead. Even if they are rewarded on output, they want to cut overhead. It is their nature.

There is no magic chart that tells what you should be paid as an employee. I know one programmer who got a 40% raise when he finally realized he was worth more. He went to his manager and said, “Everyone else on my team is earning $50,000 per year. I’m better than most. Why am I earning so little?” What bothers me the most is that the manager and the employee felt good about the raise. How about a bonus to make up for the previous years? 

Even if you are the only person in the country who can save his company, the owner is going to look for a bargain. They just do. In the same vein, you will want a raise immediately after finishing training the company pays for. For some reason, a man dying of thirst still wants a bargain on a bottle of water. That’s why you have to be worth 10 times as much to be paid 2 or 3 times as much. 

Something To Do Today

Where have you been out-bargained in your job search? What can you change about you, to be a better bargain?

You can’t make a silk purse out of a buggy whip

A while ago I talked to a very good programmer whose skills are hopelessly out of date. She was hoping to get a job as an intern so she could upgrade her skills. She has only one problem in her job search.

Only antique collectors say, “I like things that are outdated, frustrating, inefficient and dangerous.”

Train, Railway, Old, Abandoned, Outdated

Luckily she knew she might only be hired as an intern. Some people think that they should be hired as rocket scientists even though they have outdated skills. I have people severely infected with archaic abilities approach me every week. They freely admit their problem and then tell me they deserve a great job, a raise and happiness without their own effort.

Bosses want to hire the best people they can. They aren’t social workers. Some companies train the people they hire, but they are going to try and hire the best worker who needs the least training. It is pure common sense; they hire the best person.

If you are a master of buggy whip technology, don’t expect a job at NASA. There will always be a few buggy whip makers scraping by, but you won’t get rich working for them. Invest in yourself. Get the updated skills you need to be employable. Get out of the buggy whip age and into the computer age. Leave the stone arrowhead tools behind and become an engineer. Learn to be an expert.

That means YOU need to invest in yourself. It may be as simple as asking your boss for training. More likely YOU will have to study on your own. Read a new technical, sales or business book each month. Subscribe to journals and websites about what you do. There are community and online colleges that you can use to get a degree or advanced training. 

You can’t make a silk purse out of a buggy whip, but with time and patience you can turn a mulberry leaf into a silk purse. It takes specialized knowledge and a silkworm. Learn the specialized knowledge you need for your job. Go make a silk purse.

Something To Do Today

Think about what skills YOU have that are outdated. What can you do to update those skills or replace them?

Hurt employees are bad employees

If you are hurting, you are a terrible employee

Alone, Being Alone, Archetype, Archetypes, Expression

A woman moved into a new neighborhood and asked the man next door what the people who lived there were like. He answered, “They’re just people. What were the people like in your last neighborhood?” She told him exactly what she thought. He replied, “I think you’ll find people around here are exactly the same kind of people.” It is mostly what you take with you, not the neighborhood, that determines how you will like where you live or work.

Laid off, fired, divorced, or the death of family, friends or pets can all make you hurt badly. The trouble is that many people take those pains to work. There they perform poorly or not at all. Bosses understand a few days of mourning. The trouble is that some people don’t get back in the saddle. Those people are horribly unproductive or counterproductive for months or even years.

The people who hurt the most have the toughest time finding a new job. It is obvious when someone is suffering that we often tell them to take a week or two off to recover before they apply for another job. Why blow a great opportunity because you are in pain? Some people are so badly hurt we won’t even try to help them get a job.

In other words, don’t expect to get a great job while you are hurt or mourning. If you really are hurting you need to change and get back to normal or no one will want to work with you.

Poor social skills and terrible work habits have the same symptoms as debilitating emotional pain. Some symptoms are that you think, and it is true, that everyone at your last job was HORRIBLE. The boss was a lunatic. All your coworkers avoided you. Promotions and pay raises were denied because someone hated you without any reason. People were talking behind your back. Everyone wanted you to leave. 

The problem with that debilitating pain (or the other problems), is that you refuse to take responsibility yourself. When things are going that bad at a job, it is always your fault. You are bringing that anger upon yourself by something you do. Your attitude, reactions, the chip on your shoulder, or lack of listening, may incite the problem. Occasionally, very rarely, you have the wrong job. The problem is you.

Don’t bring those problems to your next job. If everywhere you go smells like crap, check the bottom of your shoes before you blame someone else. 

Something To Do Today

Think about your job search. Just think. And then take notes about your conclusions.

A Helium II attitude

Do you mistrust “Positive Attitude” mentors? Do their programs sound good but make you depressed after a while? 

The answer is found in liquid Helium vs Helium II.

Girl, Balloons, Child, Happy, Out

Helium II is a very unusual liquid. In the next paragraph I’ll use two people to show the difference between liquid Helium and Helium II. 

Jim applied to be a space shuttle astronaut. He practiced his positive mental attitude and visualizations twice a day for an hour. He knew that would get him the job. Somehow he ended up getting a rejection letter. Jim thought that being a 35 year old, out of shape, high school dropout out without a job or a desire to get one should have been overpowered by his “positive attitude”. A 77 year old man had more of a positive attitude than Jim, so he got the job. John Glen flew into space as an old man because he figured out a way to overcome the huge obstacle of age. It involved getting a job in congress and deciding how much money NASA got.

Attitude is really about preparing, contributing and finding your way around obstacles. Jim did not have a positive attitude. He just liked to think he did. John Glenn had a positive, unstoppable Helium II attitude.

Norman Vincent Peale, Maxwell Maltz and other attitude masters always said that attitude is NOT everything. Attitude just helps you figure a way around obstacles or a better direction to go with your energy. Positive attitude was never meant to be a replacement for reality and effort.

Helium II is an example of gas with an attitude. Helium II is supercooled helium that is not just a liquid, but a very special liquid. It will slip through molecule sized cracks in a container. If you leave it in an open beaker, it will climb the walls of the beaker and get out. Swirl it into a little whirlpool and it won’t stop swirling because it has no internal friction. It is practically unstoppable in many ways. The only way to really stop it is to let it warm up just a little bit. Then it becomes a normal liquid and all those fascinating behaviors stop.

You can have a Helium II attitude. Use your positive attitude to look for ways to escape the container you are in. Is there a crack you can exploit? If necessary, can you climb out of any career pit you have fallen into? If nothing else, you need to keep moving while waiting for your next opportunity. Don’t ever stop improving yourself and doing outstanding work. If you let yourself get hot under the collar about what has happened to you, you may become stuck right where you are, or slip even lower. Prepare and grow while keeping your eyes open for the next opportunity.

A while ago I helped a man get a much better job. For years he has been struggling with jobs that were below his skill level. The reason they were below his skill level is that he has always been educating himself. He has been spending his own money to better himself. His jobs have not measured up to his constantly growing skills. Since he was overqualified he decided to do the jobs he had exceptionally well. It wasn’t easy. But with his preparation I finally found him the perfect opportunity. I doubt he will stop now. He’ll keep studying and preparing. Pretty soon he’ll be too big for this job and have to find an even bigger opportunity. For now he’s just grateful he kept on moving and kept up a really positive attitude. The kind of attitude that always finds a way.

Something To Do Today

Writing in a job journal is a great place to start, you can write about what you want to do better. Writing it down rather than saying it reinforces your decisions.

11 vital clues about the Art of Job Hunting

I was asked, “I have been studying to get my programming certification after being out of IT for 5 years. People want to hire youngsters, not a grandfather from the Philippines. What do I have to do to get a job?”

It won’t be easy, but you can get that job. 

Checkmate, Chess, Board, Chess BoardFirst you have to understand the way competing for jobs really works. The concepts are not “fair”. In many ways they are not “nice”. They are all based on character, reality and results. 

You can fight the principles just like you can fight the law of gravity, but gravity and these principles still apply. Contemplation of the principles may give you great insight. This is “The Art of Job Hunting”.

Over 20 years as a recruiter have taught me these basic principles, and I will do a post about each one of these.

  1. Nothing beats a positive unstoppable Helium II attitude
  2. People who are hurting are terrible employees and everyone knows it
  3. You have to know your advantages and ruthlessly exploit them
  4. The people competing against you must be known, measured, and either beaten, eliminated or enticed elsewhere
  5. You can’t make a silk purse out of a buggy whip
  6. You have to be worth more than you are being paid
  7. A man dying of thirst will still want a bargain on a bottle of water
  8. Perception isn’t important, it is everything
  9. Character really counts
  10. Diamonds in the rough don’t stay that way
  11. Relax and you will get cleat marks up your back

Guess what I am going to be writing about for the next few weeks? 

Something To Do Today

Think about your job search. Just think. And then take notes about your conclusions.

Why the best people have the hardest time finding jobs when laid off

The best people have the hardest time finding jobs when they are laid off. It is a fact. It is not for the reason you are thinking.

This is my experience.

I was the only person out of 300 that knew for sure that layoffs were coming.  I had a mole in the headquarters in Dallas.  I asked my boss, Mike, when the layoffs were going to start.  He said, “There won’t be any layoffs.” Nevertheless, he checked with Dallas and was told there would not be any layoffs.

He was wrong, and I knew it.  My source sat 50 feet from the division president who was laying plans.

So I told Mike, “If there are layoffs, I want to be in the first group you let go.”

Mike assured me that it wouldn’t be necessary.  There would be no layoffs.

I started looking for a job and started a small recruiting company.  A week before the layoffs were announced I gave my 2 weeks notice.  My company, AGI, had its first contract.  Mike acknowledged that my timing was perfect.  The only thing that could have gone better was waiting a week so I got severance pay.  The new job security was a lot better than any severance pay.

Everyone who was laid off in the first group got a job immediately.  Everyone.

There were more layoffs.  The people laid off 6  months later didn’t find as many open jobs as the first group.  Those laid off a few months after that were unemployed for a lot longer.

The funny thing is that the best employees were laid off last.  But they couldn’t find jobs.  Why?

By the time they were laid off, there was a serious business malaise.  All the local companies had staffed their urgent projects.  Now everyone was afraid to hire more people.  So the best people had the hardest time finding jobs.

Isn’t it strange that the best workers, the most loyal staff, the absolutely essential people all had a hard time finding jobs? The reason is that they were let go at the absolute worst possible time.  Every job was filled months before. They were hurt the most by their own loyalty.

Are you concerned about layoffs?  Even if you are planning to stay, start setting yourself up for a job. Start setting yourself up for a promotion. Work harder than ever.  Take over new tasks.  Figure out how to make the company more money. Write a resume and hand it to your boss.  Ask for a promotion or an award for doing so well.  Don’t worry about a raise. Worry about getting recognized for exceptional performance where you are.  Then figure out if you really should look for a new job.