Read job ads if you are NOT job hunting

People call me and ask, “What is the hottest job in my field? What is the next BIG thing?”  I tell them how to find out for themselves.

The trouble with your career may be that you are stuck in a backwater position with no chance to see what is new.  You might say:

  1. You can’t be in front of the latest fashion craze while living in a nursing home. (Does that remind you of your job?)
  2. You can’t be ahead of the crowd if you are cleaning up the crowd’s trash after they left.      (Or, is this what you do?)

An excellent way to know where you want to be is to read the job ads once a week.  You’ll get a great feel for where the center, front edge and dying edge of your field is at.

Think about it.  Job ads tell you where people are hiring, not where they are just blue sky bragging. Job ads tell you how hot the employment market is by how many ads are out there.  They also tell you who is doing well enough to hire or who is losing people right and left.

Job ads are public business intelligence.  Use them.

Something to do today

Set up an appointment with yourself to read the online or newspaper job ads each week.


Free career intelligence

How to turn your dishwasher into a snowplow

The cheating husband

Leave a Reply

Your email address will not be published.