Tag Archives: job search

Are you buying a hirer’s attention?

Google is one of the most outrageously priced stocks in the market today. They give away services that competitors charge an arm and a leg for, and they make a profit. Google is the best company in the world that is in the attention business. If you are looking for a job or a promotion, you are in the attention business too.

Google started out as a search engine. It was a simple catalog. Then the owners started selling simple ads, but in a different way. That difference changed the internet. Macbook, Laptop, Google, Display, Screen

Go out and Google “jobs”. Everything you see on that first page is a response to your attention. There are a few ads at the top and to the right of your results. The results you see on the first page were also paid for by savvy marketers. Your interest and attention to “jobs” is a valuable commodity. Google is in the business of finding out what you will pay attention to, and serving it up with the least fuss and the most profitability. Google finds out what interests you and then shows you ads you really want to see. Their ads solve your problems. 

Now the scary part. Can anyone find you? My query about “jobs” produced 5,320,000,000 hits this morning. Even Google is selective about the information they present to me. They sell more by presenting less information. That’s why there is a first page of Google.

Let’s cut down the competition. Google “biomechanical engineer” in quotes and you get 69,600 hits, and a lot of the ads disappear. Google your name inside quote marks. I got 18,800 hits on “Bryan Dilts” because I am a blogger and businessman. Can anyone find you? Google is expert at finding what interests me and presenting the most important information in the first page. People can find me, can they find you?.

This is why you are in the attention business. To get a job, you have to get a hiring manager’s attention. You have to be at the top of his employee search. There is a huge amount of competition for his attention. He has to stop and look at you as a person. He has to call you, bring you in for an interview, and introduce you to the team. Then he has to decide to stake his career on hiring you. He has to pay a lot of attention to you. Are you doing what is necessary to be at the top of his search?

The next few days are about getting the attention of people who will hire you. Google is going to play a big part in the discussion, so go out and have some fun with it.

Something to do today

Cut a paragraph or phrase out of your resume and Google it. Do the same with a job ad. Have some fun.

Everyone judges a book by it’s cover

A woman teaching my daughters held up a copy of a magazine with scantily dressed women on the cover. She asked, “What do you expect to find inside?” The answer was, “Pictures and articles about sexy dressing and attracting men.” 

She handed the magazine to a girl and said, “Open it and read from any page.” Inside those covers was a religious magazine. The teacher made the comment, “If you dress on the outside like the women on the cover of this magazine, no one will bother to find out that inside you are a woman of character. They won’t even consider it a possibility.”

In the last article I wrote that perception really is everything. How you are perceived is always critical, especially to yourself. Over time your character is altered by all the little things you do. At first you act to give an impression, but eventually you act from the bone deep character you have developed while impressing others. 

Benjamin Franklin was brought up short one day when he realized he had developed a less than brilliant character. He was a smart, hard working man, and becoming successful. He had noticed that some people would cross the street to the other side when they saw him coming. He realized he had a poor reputation in many things. In his autobiography he describes his plan to improve his character. The simple device he used thrust him forward to prominence in the fields of writing, science, diplomacy and politics. 

As Benjamin Franklin started working on his character he wrote, “I was surpris’d to find myself so much fuller of faults than I had imagined; but I had the satisfaction of seeing them diminish.” He found that if he pretended to have a virtue long enough, he developed it as a part of his character.

I strongly recommend reading and re-reading Benjamin Franklin’s short autobiography.

Become the person you would admire.

Something to do today

What’s on your cover?

Their perception will change your career

There are 10 extremely ripped bodybuilders making $1,000,000 a year teaching others to exercise. Each year a hundred men and women get PhD’s in exercise physiology and they will only become high school gym teachers. The guys making the big money work hard every day on how the world sees them. Perception really is everything in their world.

Actors and Actresses? They have personal trainers, chefs and makeup artists who make more than most business executives. They won’t leave their house without 2 hours of working on how you and I will perceive them. Perception is everything to them.

Glasses, Reading Glasses, Spectacles, Eye Wear, Reading

In every job there are people who, “Don’t care what others think.” They are rarely the best paid person in the shop. The ones who do care about “what others think” either succeed wonderfully or alienate others beyond belief. The ones who succeed make sure their bosses know what they have accomplished and what their team did. The ones who fail tried to grab all the credit for everyone’s work, not just their own. They fail because the perception becomes that they are conniving, scheming and untrustworthy.

Who do you respect? Did they earn that honor? If you respect a computer programmer because he “never sold out”, hasn’t he sold that perception? A musician who is famous for “never going commercial” cultivated that precise image. They all care for their image as carefully as Hulk Hogan of pro-wrestling fame. A great salesman who never counts his commissions carefully implants that perception in his customers. That is what he sells: perception of himself as only interested in the customer’s success.

Figure out how you want to be perceived. Be that person. Prove to your boss that you are that person with weekly reports that show it. That same proof can be applied to your resume. Show what you have caused to happen in the past and you’ll get the chance to do more in your next job. Perception will be reality. 

Something to do today

Ask a coworker or an ex-coworker how they perceive you. How do you want people to perceive you? What can you do to attain that new image? 

Everyone wants a better bargain

Desert, Drought, Landscape, Sand, Tree, Nature

Buzzards circle overhead. Struggling across the desert mile after mile, a hiring manager finally can walk no further. He starts to crawl. A candidate drives up in a jeep with 100 gallons of water. He offers the hiring manager a ride to a hotel and all the water he can drink if he’ll split the cost of gas. The hiring manager says, “I’ll only pay you for the water. You are going that direction anyway.” The candidate shakes his head and drives off.

Everyone wants a bargain. It is just a fact of life that candidates want more money and hiring managers want to pay less. Your lifestyle is affected if you earn less. Thus is the lifestyle of the hiring manager. Managers are evaluated based on overhead. Even if they are rewarded on output, they want to cut overhead. It is their nature.

There is no magic chart that tells what you should be paid as an employee. I know one programmer who got a 40% raise when he finally realized he was worth more. He went to his manager and said, “Everyone else on my team is earning $50,000 per year. I’m better than most. Why am I earning so little?” What bothers me the most is that the manager and the employee felt good about the raise. How about a bonus to make up for the previous years? 

Even if you are the only person in the country who can save his company, the owner is going to look for a bargain. They just do. In the same vein, you will want a raise immediately after finishing training the company pays for. For some reason, a man dying of thirst still wants a bargain on a bottle of water. That’s why you have to be worth 10 times as much to be paid 2 or 3 times as much. 

Something To Do Today

Where have you been out-bargained in your job search? What can you change about you, to be a better bargain?

Measure and beat your competition to the job

James Bond, 007, has the best enemies. They are ruthless, evil and totally bad. When he “accidentally” kills one, you cheer. 

In your job search you don’t have to kill or destroy your opponents. All you have to do is get rid of them. It is a very simple process. The people competing against you must be known, measured, and either beaten, eliminated or enticed elsewhere.

Fight, Fight Club, Boxing, Sport, Punch
  • Known

Who else is applying for the job you want? Is it college graduates, high school kids or guys who have been in that industry for 20 years? You have to know how they are like you and how they are different. If you are exactly like everyone else, you won’t be noticed. If you don’t fit in at all, they probably won’t hire you either. If you don’t know who is applying, call up the company or recruiter and ask.

  • Measured

I call and ask why the people applying for a job are not getting hired. I ask HR and hiring managers exactly what skills and traits they are having trouble finding. You can certainly call HR or a recruiter and ask. They can’t fire you. You don’t even work there yet. You can also see if you can find old ads for the same job. Look at what has changed from the old ad. They are probably emphasizing the hardest to find traits in newer ads. Another possibility is to just think a bit. What are the hardest to find skills they are asking for? Do you have any of those skills?

  • Beaten

Since you know and have measured your competition, beat them flat out if you can. Emphasize your strongest qualifications. Tell them how well you can do the job. Prove you have done similar things in the past. Say what is different about you. Mention in passing how you have all the traits every other applicant has, but do something to stand out.

  • Eliminated

I prefer to eliminate the competition entirely. The best way to do that is to have someone tell the manager to call you without even presenting a resume. Okay, you may have to give them a resume to hand to the boss. Either way you can eliminate the competition by leapfrogging the qualification process. Get in front of the hiring manager before he sees anyone else. He may decide it isn’t worth his time to look any farther than you. 

  • Enticed elsewhere

Some jobs and companies are so wonderful everyone is applying for them. If you know you can’t beat the great masses of people, you are going to have to go somewhere else. Look for a job where the masses of people are not applying. It may be in a very small company. Ask everyone you know, “Who needs someone with [my skill]? The masses are enticed elsewhere. They see high profile jobs. You will be looking for the less obvious openings. Become an expert in locating companies that could use your skills, but aren’t widely known.

Your competition is easier to get rid of once they are known and measured. Then they can either be beaten, eliminated or enticed elsewhere.

Something To Do Today

Write in your job journal about what is unique that you’ve accomplished in the past. It needs to sound exceptional. 

Guts and Glory Job Search

Knights charging into battle

Do you want what you earn from a “guts and glory” job search?

A 5000 email spam campaign may get you a job.  That’s why there are people who will legitimately email or fax your resume to a boatload of recruiters.  If you want to spend the money on it, go ahead.

But the risk and reward are small.

Putting your resume on a hundred job boards may get you a job.  I used to have a link to Resume Rabbit, who would do it.  If you want to spend the money, go ahead.

But there is no hard work and little reward.

The Guts and Glory way

How to REALLY get a great job is personal contact. Here’s why: if I put an ad in LinkedIn or on a job board, 50 to 1000 job seekers will reply.  Most of those will be unqualified for the job.  Basically, I have to wade through spam to get a few gems. Similarly, last week the same resume was sent to me 5 times.  It was from a guy in Texas who tries to hide where he is from so I will call him with a job “anywhere in the US”.  It is spam.  I delete a lot of spammed resumes.  I call 1 out of 50 of them.

The people who get my attention every time are:

  1. Recommended to me by their friends, or
  2. Call me personally and introduce themselves, or
  3. Are recruited by me when I call them directly at their jobs.

All three are guts and glory ways of contacting someone.  Getting a friend to recommend you or calling yourself is a very high risk and high reward way of looking for a job.  Sending an email or applying online is a no risk and very low reward way of looking for a job.

Cowardice is too strong of a word, but an effective one.  Email is not cowardly, it is just the least effective avenue of attack you have.

Personal calls and recommendations from friends are the most effective way to get that job you really want.  Hiring managers insulate themselves from job hunters so they aren’t bothered by unqualified and ill prepared job seekers.  If you are absolutely qualified and prepared why not use the absolutely most effective job hunting techniques you can?

Do a search for “networking” on my blog site archives.  I have written a lot of articles on how you can find the people you need to contact.  Look for a title that includes “networking”.

The easiest way, however, is just to call the company.  Ask, “Who is in charge of US sales?” or, “Who is the head of computer programming?”, or “Which VP runs commercial lending?”  Then call that person and ask them what you can do for them.  Say, “I’m Jim Tarrington.  At my company I report to the guy who does your job.  I’m looking for a job.  Is there a place I would fit into your group?”  Then listen.

Try a high contact, high risk, and high reward way to job search.  Give it a shot.

Something To Do Today

Which 3 companies would you most like to work for?  Or, which 3 advertised jobs do you want the most?  Get a friend to recommend you, or call in yourself.

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Tomorrow:     Absolute proof it is time to leave your job

What to do if they haven’t called after a week – the job search

teen waiting with phone

Are you waiting to see if you got the job?

Why don’t companies say “Yes” or “No”?  What can I do about it?

Most of your frustration in a job search comes down to 3 situations at the company you are applying for.

First the receptionist is told:

“Jill, there are 250 resumes in my in-box.  Please go through them and give me the 10 best resumes.  Throw the rest away.”

Maybe the hiring manager was told:

“We’ve got to redo our budgets.  Put everything on hold.”

Or, the recruiter is told:

“We have a candidate we like better, but we want you to keep Jim warm, okay?  We might end up hiring Jim if this other guy doesn’t work out.  Don’t tell Jim anything.”

Those are the three scenarios that account for most of the frustration in a job search.  In either case you will get no useful reply to your job inquiries.  In the first case, you will never get a reply.  In the last two cases they may be forbidden to give you a reply.

You still should call and ask for information about your application.  Many times your call will cause them to pick up your resume one more time and take another look.  One unusual

company I know of rarely hires someone unless they have called 3 or more times.  I only know of one company that does that as policy.  I know a lot of companies that need their memory to be jogged.

If a company is hoping to hire you, that’s good.  It may be frustrating to wait for a month while they make up their minds, but so what?  If another job comes along, take it.  Anytime you go two weeks without an interview or an offer, assume the job is on hold while they look at other candidates. Call regularly, look for another job, but leave yourself available in case something good happens.  What can it hurt to be patient?

Deal with reality.  At the job you apply for, and get no response whatsoever, they are trying to work quickly.  If it takes one minute apiece to answer each of 250 job inquiries, that is over 4 hours of drudge work.  That’s why most companies don’t reply anymore.  The time it takes is too great. Many times you won’t get an answer.  That’s reality.  If you follow up with a call, you have a little better chance of something happening.  That’s also reality.

Don’t get mad, deal with reality. No one wants to insult you.  It is best not to be offended.  Just accept the fact that unless you are hired, your job application will end up in limbo, not in a straightforward “Yes!” or “No.”  Deal with it. Follow up, but also keep your job search active.

Something To Do Today

Call the companies that have not given you a final response every week or two.  Jog their memories.  Don’t get mad, just let them know you are still interested.

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Tomorrow:      The company’s reputation

Later:               Lose 10 pounds in 3 days–is not job hunting

Well, if I called the wrong number, why did you answer the phone? (James Thurber)

6 things about being persistent in pursuing a single job

Moving a huge log

If you want a job or promotion enough to persist, you may get it.

Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence and determination alone are omnipotent.  The slogan ‘Press On’ has solved and always will solve the problems of the human race.  (Coolidge)

Presentable, not pestilent persistence

True story: Frank’s interview was postponed, no date set.  I wasn’t able to set up the interview.  I couldn’t get him a “yes.”  I couldn’t get him a “no.”  His resume was in limbo.  So Frank said to himself, “What have I got to lose?”  Frank called the VP of HR (Human Resources) at the company every day or two.  For weeks he called.  Usually he left no message.  Frank just called, got voice mail and hung up. Finally the VP picked up his phone.  Frank was enthusiastic about the company and the opportunity on the phone.  No whining.  No complaining.  An interview was set up.  Frank performed a miracle using the power of persistence.

The facts that made it work:

  1. He was excited about this opportunity. This particular one.
  2. Abject failure was given a cost. No new job.
  3. A price was paid. Regular calls.
  4. Presentable persistence, not pestilent persistence, was employed.
  5. Enthusiasm was generated for every call. He knew he’d get through one day.
  6. He sold himself from the VP’s point of view. No whining, just positives.

If you really want a new job or promotion, you often just have to keep trying.  You have to make a positive impact through your persistence. When your opportunity finally comes you have to be ready to pursue it like it is the first time you tried.  You have to be all positive.

One last thing to consider.  While you are being persistent, continue preparing.  Learn something new every day that applies to the job or promotion you want. Win by superior preparation AND persistence.  That’s the sweet spot where home runs are hit.

Something To Do Today

Today is  Opportunity Assessment Day.

What job or promotion are you aiming for?  Do you really want it?  Really?  Do you want to do the work or do you just want the prestige?

If you really want the JOB, the WORK and the opportunity, make a list of things to do every day to prepare. Now do it.

Is there an opportunity you know of?  Now figure out how to be presentably persistent in chasing that opportunity.  Do it.

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Coming up:                                                            Premature withdrawal

Job security – what permanent means

$250,000 too proud

How fast

Daydream

Audible

Down by 20 at halftime

5 Weeks – How to find a job in 5 weeks

Do you need a job now?  Then use the best job search plan ever created.

Come on!  How could it possibly be the best EVER created? Because it was created for only one person.  You.

I have seen it happen over and over.

One guy is out of work for less than a month, and he gets a job offer with a raise.

free from a bad job

Find a job in 5 weeks – that is freedom

It takes 6 months to get a job for the guy who sat next to him.  This poor guy was doing exactly the same job, got better performance ratings, and would get rehired first if the job was re-opened. To make things worse, the guy who took six months accepts a huge pay cut.

          It isn’t fair, but it happens every day.

It isn’t luck.  The guy who finds a job quickly did things differently.  He may have instinctively done the few most critical steps within the first days of losing his job.  He may also have mapped out a strategy and executed it.  Either way, he got the critical steps executed.  He got the job.

The critical steps most often screwed up by the guys who take 6 months to find a job.

For 22 years I’ve been watching people get jobs in days, or wait a year to find a job.  The steps most often screwed up are:

  • The resume stunk, and he never found out.
  • He burned his best leads before he was prepared.
  • Monster became his momma.
  • HR (Human Resources Department) was his master.
  • He never expanded his network, but he talked to a zillion people.
  • Interviews never seemed to go right.
  • He waited for a phone call back.
  • He thought recruiters were his friends

Give me a call or research these topics on my blog.

If you want to have the shortest job search possible.  Fill out the survey at this link and then contact me.  bryan@dilts.us or call Bryan Dilts at 717-975-9001.

No, I don’t guarantee that you will get a job offer in 5 weeks.  But I will put 22 years of experience behind your job search.

Guerilla job search, job performance, and gardening

Here is how I guerilla gardened and how you can guerilla job search.  Forget the box, just think.

I was down to 5 blueberry plants.  I had more in the past.  I love blueberries.  Because of the varieties I have, I get to pick them for 2 months each year.

I decided to plant.  I didn’t have the $200 in my budget for the plants I wanted.  So I looked up how to grow my own blueberry plants.  The instructions included mist boxes, planting medium, hormones, infections, mold and other horrible things. I wasn’t about to grow them that way.

Guerilla gardening was the only real possibility.  I spent a couple of months thinking about the problem.  I looked up some things about houseplants and roses.  That spring I gave some fresh ideas a try.

Guerilla in the mountains

Guerrilla job search, work project, or gardening.

I cut 22 budding branches from blueberry plants of 6 different varieties. I dug holes in the deep leaf compost of the blueberry garden and planted them.  Then I covered the cuttings with jars. The jars keep the moisture level high around the cutting.  It gives the twig a chance to develop roots.

I took off the bottles a month after planting the twigs.  18 of the 22 blueberry cuttings looked like they would survive.  Alas, they didn’t.  I took the jars off too early.  But guess what?  I’m going to try again.  This time I will leave the jars on another month or two.

Guerilla gardening triumphs again. Not only will we save $200, the new plants will grow just as well as mail order plants.  Mine won’t be yanked out of the ground and sent by mail to us.  They will just keep on growing where they are.

Guerilla job search ideas

Can’t get a reply on your resume? Why not come up with a guerilla campaign.  A series of things you can do to get a job.  Something more than just sending a resume.  Pick a company or 3 that you really want to get into.  Now figure out how to get to know the people who would be your coworkers and hiring managers.  Emails, phone calls, mailing them a bag of M&M’s or inviting them to lunch can all be a part of the campaign.

Projects at your current job to boost your job search

Unable to get the resources you need at work? It could be an opportunity to shine.  Think of ways to get the job done at low cost.  What resources can be diverted for your project? Study alternate ways of getting the job done. In Spanish “guerilla” means little war.  Figure out how to win each project as a little war of its own.

If your project succeeds, tell your boss in your weekly report.  If it fails, tell him all the alternate approaches you considered.  Let him know you are trying to get essential tasks done with less resources.  He will appreciate it.

If you are job hunting, the guerilla projects that succeed go on your resume.  The companies you apply to will want to know how you can make projects succeed without a budget.  Those projects are eye catching advertisements for your intiative.

Something To Do Today

Take a project you want to do, but don’t have resources for.  List 10 possible ways to make it a guerilla project. Do some research and list 5 more ways.  Is the result worth the effort if it works?  Then make the effort.  Succeed or fail, you will learn something.

Your “eureka” moment

The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka” (I found it!) but “That’s funny.” (Asimov)