Tag Archives: resume impact

How to engage the hiring manager in a conversation

How to engage the hiring manager in a conversation

The heroes in Men In Black have to stop a giant cockroach from leaving the earth. If it leaves, the earth will be destroyed. They are able to engage it in a conversation, sort of. They find out what is interesting enough to get the cockroach to come down and interact with (try to kill) them. 

Hiring managers are like giant cockroaches. They just want to hide in their offices and get away from you.” If you can engage the manager or their assistant in a conversation you will multiply your chances of getting an interview or a job. Here is how you do it:

First, make sure you want the job and that you are a decent fit. The Men In Black were the guys in charge of saving the earth. They were motivated and had the tools, they just had to figure out how to do it. If you are qualified to become a computer technician, audit manager or director of international sales, engage the hiring manager in a conversation. If you are not qualified for the job, just send him a resume through Indeed or ZipRecruiter. That way it only takes you 10 seconds to send it and the computer will automatically delete it for them. Conversation only works if you really want the job and really are qualified.

Now, write down the titles the hiring manager may have. Then call up the company and ask for that person. You may get through to him or you may get routed to someone else. If you get routed to someone else ask, “Are you helping (title) find the person for (job name)?” Push your way through until you get to someone who actually is helping him find a new employee. It doesn’t matter if it is them, the HR department or a receptionist. It has to be someone directly involved with the hiring process for that particular job.

When you get to the right person, say, “You are looking for a (job name). What has been the hardest thing for you to find in the right person?” Then wait. Engage them in a discussion of what they are having a hard time finding in a new hire. Make sure and ask, “Is there anything else you have a hard time finding?” Ask that last question again and again. Probe their answers. Find out what the problem is that they have to solve. 

Another good question is, “For the (job name), what is causing you to throw away most of the resumes that you get?” Then probe that too. Add, “Is there anything else?” Listen. Ask more questions. Find out what can disqualify you.

Be helpful. If you find out you are the wrong person, offer to tell someone else who is qualified about the job. If you are the right person say, “I really fit that job, what is your email address so that I can send you my resume directly?” You have a 50-50 chance of getting their direct email address, and that will get your resume right on top of the pile. If you really are qualified, that is a great place to be. And you get there by engaging them in a conversation. 

Don’t forget to specifically change your resume and cover letter to match their needs. Then call up an hour later and ask, “Did you get my resume? What more do you need to know?” You may just end up having a phone interview right then and there.

That is how you get a hiring manager to talk to you.

Something to do today

Make a list of a few jobs that you really want and are qualified for that you have not already interviewed for. Whether or not your resume has been sent in, call them up and try this out. Change your resume after your conversation and highlight things you didn’t know were so important. You just may get that job.

Using the right words to catch the hiring manager’s attention

In the last article I talked about how hiring managers are NOT God. I even went as far to say, “Hiring managers are like giant cockroaches. They just want to hide in their offices and get away from you. You are a waste of their time unless you tell them something that proves they need you. They would rather have their receptionist shred your resume than take the time to talk to you.”

The hiring manager is not God. They are a giant cockroach. 

You cannot assume that a hiring manager will glean 4 key words and 2 key points out of a 3 page resume. You get no points for length and thoroughness. You get no points for briefness. You get points, or an interview, for saying the key words and phrases that the hiring manager wants to hear. If you don’t shout those key words and phrases, the manager’s receptionist will shred your resume. Then the cockroach, the hiring manager, can hide in their office where you can’t get to them.

To find the right words and phrases you need to do some forensic language work. Like a crime scene investigator. Take 3 or 4 job listings on Indeed or ZipRecruiter for different jobs with the same company. Place them all side by side. Highlight all the phrases that are identical. Identify the stuff the human resources department puts around the description the hiring manager wrote. That fluff may possibly be necessary to get you past the HR department, but it won’t get you a job. 

Now take your blue highlighter. Mark every misused acronym, word, technical term or technical phrase. Those are the words the HR person didn’t understand. They could very well be critical. You need to have an exact match on those words in your resume.

Continue marking with an orange highlighter. Again look for all the technical terms and acronyms. Mark them all. The orange words are the most likely to be used by a computer or receptionist to screen out resumes. 

Finally, go back over the resume with a pink highlighter. Mark the skills that are the most difficult to find. What are the things in the ad that everyone wants and nobody has?

I bet those ads look terrible. That’s good. It means you have taken the time to study the exact words that will get you an interview. You need to include those words and technical phrases in your resume. They will force the screener to pass your resume on to the hiring manager. He will have to call you in order to see if you can do the job. You will prevent him from closing his door and hiding from you. 

Something to do today

Get some highlighters and go through ads on the internet. Find the really key words and phrases. Alter your resume before you send it out. Make it so they cannot miss the things that are important to them.

Resumes, prayers, and hymnbooks

Your resume must be set up for maximum impact to get you an interview.  To be chosen, you first must be seen, read, and understood.

You haven’t got a prayer of having your resume read unless you remember a hymnbook.

A resume should be created with a hymnbook in mind.  A hymnbook is created so that a singer may read the text and the music without shifting their eyes.  An organist can play a measure or two with one glance.  A chorus director can read all 4 singing parts and the text in quick glances.

So why is this important for a resume? Because most resumes are thrown out in 10 seconds.

From the top line of the top staff of music to the bottom line of the bottom staff of music is 1 to 1 1/2 inches.   The width of one measure is usually the same.  A trained musician can read two measures wide, or about 3 inches of music, in one glance.  Have you noticed that when there are too many verses, some are moved from between the music staffs to the bottom of the page?  If the line gets too wide, it takes two glances to read it.

Your resume must be set up for maximum impact to get you an interview.  It should be created in high impact sections.  Each section should be the same size and shape as two measures of music in a hymnbook:  1 to 1 1/2 inches high by 2-3 inches wide.

Most people look at a page in rectangular sections.  Go to some high volume internet sites.  They are arranged in small rectangular sections with high impact.  Pull down menus in computer programs are also sized about the same.  The reason is because you can read all that information at a glance.

Your resume has to sing to get you an interview.  A reader’s eyes will naturally pause in three or four places on your resume.  That is where the most compelling evidence of your attitude and productivity must be displayed.  Bullet points break up an unreadable paragraph into high impact, one glance sections.  Key words in bold become the center of focus.

Look at your resume.  Does it read like a hymnbook in one glance rectangular sections? Or does it look like a monotonous term paper with huge paragraphs strung completely across a page.  Time to get it into readable rectangular impact areas.

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My free resume planner is available at www.agicc.com/resplangeneral.pdf .

Something To Do Today

Hand your resume to a friend.  Take it away after 10 seconds.  Ask them what they read.  That will tell you where your current high impact areas are.

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Tomorrow:  The Rush Limbaugh job interview

Later:  Newspapers sell