There are 10 extremely ripped bodybuilders making $1,000,000 a year teaching others to exercise. Each year a hundred men and women get PhD’s in exercise physiology and they will only become high school gym teachers. The guys making the big money work hard every day on how the world sees them. Perception really is everything in their world.
Actors and Actresses? They have personal trainers, chefs and makeup artists who make more than most business executives. They won’t leave their house without 2 hours of working on how you and I will perceive them. Perception is everything to them.
In every job there are people who, “Don’t care what others think.” They are rarely the best paid person in the shop. The ones who do care about “what others think” either succeed wonderfully or alienate others beyond belief. The ones who succeed make sure their bosses know what they have accomplished and what their team did. The ones who fail tried to grab all the credit for everyone’s work, not just their own. They fail because the perception becomes that they are conniving, scheming and untrustworthy.
Who do you respect? Did they earn that honor? If you respect a computer programmer because he “never sold out”, hasn’t he sold that perception? A musician who is famous for “never going commercial” cultivated that precise image. They all care for their image as carefully as Hulk Hogan of pro-wrestling fame. A great salesman who never counts his commissions carefully implants that perception in his customers. That is what he sells: perception of himself as only interested in the customer’s success.
Figure out how you want to be perceived. Be that person. Prove to your boss that you are that person with weekly reports that show it. That same proof can be applied to your resume. Show what you have caused to happen in the past and you’ll get the chance to do more in your next job. Perception will be reality.
Something to do today
Ask a coworker or an ex-coworker how they perceive you. How do you want people to perceive you? What can you do to attain that new image?
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The modern age has been characterized by a Promethean spirit, a restless energy that preys on speed records and shortcuts, unmindful of the past, uncaring of the future, existing only for the moment and the quick fix. (Jeremy Rifkin)
Lufkin is the premiere maker of the pumps sucking oil from Oklahoma’s prairies. In 1981 used Lufkin pumps were selling for more than new ones. Fancy business school graduates said Lufkin was nuts. They could sell the new pumps for much more. “Take your profit now!” they said. The owners of Lufkin said, “We’ve been here a long time. Demand goes up and demand goes down. We will service our customers the best we can. We won’t take advantage of them when they are desperate. When the bubble bursts we will still be here. We’re in this business for the long haul.” Today, after a 20 year recession in their business, they still make a solid profit.
In the recruiting business one recruiter said, “I take people out of one rut, and put them into a different rut.” Some recruiters don’t care. I do. I find people in good jobs who could do significantly better. I then place them in a job where they can more quickly meet their career goals. I help people shave years off of their career growth. I move them into a better long term opportunity.
Be mindful of how your resume looks. People who have changed jobs 3 times in 2 years have a hard time getting a great job. Later, even after 3 or 5 years in one job their resume is tainted. The manager hiring for a great job wants someone who will be there a long time. He knows he can attract bright stable workers. Why should he settle for someone who may be gone in 6 months?
A new job should give you a significant LONG TERM advantage. It should help you take charge of your career. Lance Armstrong won the Tour de France seven times. In 2005 he only won one day out of 21 racing days. On one day he was 20 minutes behind the fastest bike. But he was always mindful of where he was in relation to his competition. He made sure he had the best bike and the best team even if he wasn’t getting the glory of being first over the finish line. Looking for the long term advantage is how he won.
Find the best team and opportunity you can. Get in it for the long haul. Go win. You cannot speed up your career by taking 3 shortcuts.
Something To Do Today
Write down your career goals in your job journal. Where do you really want to go? Can your current team get you there? If not, time to change teams.
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