Tag Archives: career change

How to connect your job search

Google puts first things first. They figured out how to rank pages by how they are connected. They put the page that will be the most useful to you at the top of your list. That saved so much time that people abandoned the other search engines. 

Connecting web pages is a simple concept. A web page links to my website. Another site links to that first web page. Now, all three are connected.  

There are simple and complex strategies to being ranked highly by Google. All of them are forms of networking. The two most common strategies are: 1) you scratch my back and I’ll scratch yours, and 2) become the expert.

You scratch my back and I’ll scratch yours

You offer to list their web page on yours if they list your web page on theirs. That way you both get a lot of recognition.

It works in job hunting, too. Although it’s not as simple as with websites, the basic idea is to help as many people as you can, and they will help you. 

Getting articles published in trade journals is one example. There are literally thousands of local, state, regional and national associations and publications that need authors. Call up one and tell them you want to write an article. Local newsletters are especially useful. If you do a great job, they’ll publish it. The people who get those newsletters will then consider you an expert. They may just call you to help them with a question. They may offer you a job.

If you have something interesting to say, and already know you are a good speaker, contact your chamber of commerce and get on their speaker list. If you would like to be a great speaker, contact Toastmasters. I know there is a club near you. Go to https://www.toastmasters.org/. They are the best speaker trainers in the country.

Become the expert

When you are the expert, everyone seeks to be connected to you. You can get to be known as an expert by getting certifications or doing consulting work. 

Certifications are available for almost every field: sales, HR, accounting, real estate management, security, law, computers, etc. Often hirers search resume databases for the certifications and assume a good person will be attached to them.

Consulting work can really mean just getting a temporary job in the field. If you are unemployed, you have little to lose. Contact all the temporary staffing agencies and ask them if they place people with your skills on temp jobs as well as permanent ones. If they don’t, ask them who does. I was surprised that there is a market for temporary doctors in Antarctica, temporary electrical linemen in Alaska, and temporary environmentalists in Butte, Montana.

Figure out how to get connected to as many people as possible. It is a Google job search method that gets you in front of the competition. It could eliminate all your competition. 

Something to do today

Make a list of ways other people have connected to you in your job, even people who you might not have worked with directly. Track down how they got connected to you. Think of ways you can use that to connect with more people.

Every candidate could use a bit of polish

Every few years a hiker in the United States finds a large raw diamond. Usually it was carried down by glaciers from Canada when sheet ice covered the north.  A raw diamond is interesting, but not exciting.  To reach its true value that stone must be turned over to an expert.  It will have scores of facets polished into it until it catches the light and sparkles with fire.  It is the expert polishing that makes people cherish diamonds.  Diamonds in the rough don’t stay that way for long after they are discovered.

My old partner got a Thank You note from a candidate she first placed 20 years ago.  She convinced a bank to take a chance on him.  He has worked his way up the corporate ladder and gotten promotion after promotion.  He was a diamond in the rough.

At the bank he first decided to stand out less while working more.  He watched closely how others dressed and acted.  How did they succeed with sales and politics?  Banks are calm on the outside, but full of opportunity and excitement behind the façade. Mentors appeared as he looked for them.  Some were his managers, some were higher up or lateral to him.  They gave him advice and helped him acquire polish.  Over the years he kept on polishing new shining facets into his skills and character. He learned management and leadership.  He figured out ways to fix problems instead of just enduring them.  Instead of being noticed for his rough exterior, he now stands out for his ability to make things happen and his polish.

If you get a job based on being a diamond in the rough you will only progress a little if you don’t acquire some polish.  You may have to get rid of the nose stud or the blue jeans you always wear.  It may be your technical skills that need work.  Effective management and leadership abilities need training and practice.  Look for mentors, people above you who can lift you up.  Move away from the group that is stuck in a rut.  Find the stars that are rising and do what they do.  Learn constantly.  

You can tell a human diamond in the rough from an average person.  If you truly are a diamond in the rough, you will embrace change.  You will actively seek polish and improvement.

 Something to do Today

Where can you polish up your skills? Write ideas down and think of ways to polish up on those skills.

Everyone wants a better bargain

Desert, Drought, Landscape, Sand, Tree, Nature

Buzzards circle overhead. Struggling across the desert mile after mile, a hiring manager finally can walk no further. He starts to crawl. A candidate drives up in a jeep with 100 gallons of water. He offers the hiring manager a ride to a hotel and all the water he can drink if he’ll split the cost of gas. The hiring manager says, “I’ll only pay you for the water. You are going that direction anyway.” The candidate shakes his head and drives off.

Everyone wants a bargain. It is just a fact of life that candidates want more money and hiring managers want to pay less. Your lifestyle is affected if you earn less. Thus is the lifestyle of the hiring manager. Managers are evaluated based on overhead. Even if they are rewarded on output, they want to cut overhead. It is their nature.

There is no magic chart that tells what you should be paid as an employee. I know one programmer who got a 40% raise when he finally realized he was worth more. He went to his manager and said, “Everyone else on my team is earning $50,000 per year. I’m better than most. Why am I earning so little?” What bothers me the most is that the manager and the employee felt good about the raise. How about a bonus to make up for the previous years? 

Even if you are the only person in the country who can save his company, the owner is going to look for a bargain. They just do. In the same vein, you will want a raise immediately after finishing training the company pays for. For some reason, a man dying of thirst still wants a bargain on a bottle of water. That’s why you have to be worth 10 times as much to be paid 2 or 3 times as much. 

Something To Do Today

Where have you been out-bargained in your job search? What can you change about you, to be a better bargain?

You have to prove you are worth more than you are being paid

“I am earning $115,000 per year. But I don’t want to be a food scientist anymore. I want to be a Java programmer. I’d like to earn about the same salary, but I’d consider less. Maybe $80,000 per year. I also want to move to Pennsylvania. I don’t like Texas. I almost got a PhD degree so I am sure someone will want me. Can you find me a job?”

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At that time Java programmers with 2 years experience were earning $60,000 per year. They had no Java experience. They were studying it. Their goal was to get certified and then move to their new career. Their degree was unrelated to programming. Dropping from $115,000 per year to $80,000 per year seemed to them to be a sure way to interest an employer. I had to let them know that they weren’t worth anywhere near that as a programmer. 

Their problem was that they wanted to be hired at top dollar before they had a track record. And, yes, he did get hired. Just not at those terms. They realized the reality of the situation.

No employer can stay in business when they overpaid their employees. If their expenses are high, they have to charge more. Then their competitors take all their customers away. No customers, no business, no jobs. 

In order to be hired you have to be the best bargain of all the people who apply. You need to have proof that you will do more excellent work for less money than anyone else. That doesn’t mean you have to be the lowest paid. You have to be the best bargain.

A great salesperson will be paid three times what a mediocre one is. Yet, everyone wants a great salesperson and will pay for them. You may pay them three times as much, but they bring in 10 times the profit. That’s because high volume cuts your overhead costs. Great salesmen are worth a lot more. Did you notice the ugly fact that great salesmen are worth 10 times more, but are only paid 3 times more?

What about network technicians? If you can improve computer response time by ½ second per entry by 1000 clerks, you can save $100,000 per year for your company. If you can keep the computers of 1000 clerks from going down for 10 minutes each week, you are saving the company 166 man hours per week. That will allow them to save the wages of 4 clerks. A great network technician is worth much more than the one who allows network problems to continue. The ugly fact is that a great network technician is only paid 2 or 3 times what a barely acceptable one is paid, yet his contribution is 10 times greater.

You need to document what makes you great. Present it to your boss when you do it. When you are looking for a job, put dollars produced and saved in your resume. If you prove you are worth more than you are being paid, there will be less resistance to paying you more. Prove you are worth ten times more, then accept wages two or three times higher. It’s ugly, but that’s the way it works. 

Something To Do Today

Think about what work you have done over the last week or two. What are a few things that can make you worth 10 times more?

He ignored $100,000,000 to get a new job – it’s magic

ace up his sleeve

Resume magic may get you a job.

I turned a $100,000,000 food scientist into a Java programmer. Seriously, I did. I used resume magic to give him a career change.

It wasn’t as easy as it sounds.  He was proud of his PhD, and that was hurting him.  He had to stop emphasizing the $100,000,000 product revenue stream he had generated for his company.  Instead he had to emphasize his work in developing computer systems.  He had to finish getting his Java programming certifications. He also agreed to a 40% pay cut.

When we finished, he found his own job.

Writers fall in love with their work.  Every word is a work of art.  When you put together your resume, you are even more in love with your work because it is about you.  You can’t possibly leave out how you gave CPR to a chipmunk and saved its life. Leave it out anyway.

Now do something even harder.  Stop looking at the things YOU find most interesting.  Look in your career for proof that you can do the job you are applying for. Make a list of all the duties of the job you want.  Now make a list of all of the times you have done those duties.

That food scientist had helped design computer systems.  He had put together a few small applications to help him track data.  He passed the Java certification test.  We expanded those programming related accomplishments.  It took him a year, but he got the job.

Magic is the art of misdirection.  Illusion is achieved by getting people to concentrate on what you want them to perceive.  Put a little magic into your resume. Get rid of the things that don’t apply, even if they are your proudest achievements.  Emphasize what is important.

You are never given a wish without also being given the power to make it come true.  You may have to work for it, however. (Bach)

Something To Do Today

Just for the exercise, take a job you want to apply for and create a ½ page resume for it.  Only leave your greatest accomplishments that apply towards that job.  I’ll bet you cut out a lot of fluff.

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Later:  Imperfect and highly paid

Give up and go elsewhere when things are good

(Before you lynch me, read tomorrow’s column about giving up when times are bad.)

Most revolutions happen as things are getting better.  That happened in the Marxist revolutions and the revolts against the Communists.  It happened in the American revolution.  Things were getting better and people rebelled.

People seriously think of quitting their jobs as things get better.  As life gets worse they are afraid to change.  They want more stability, not more change. When life is bad, they tend to stay where they are. It’s easier. When life is getting better is when they think of change.

In reality, it really is time to change when life is easy and the economy or your company is soaring.  That is when people start slacking.  You are most likely to get noticed when you are the new guy on the block with something to prove.

In your current job push hard. If you aren’t getting raises and promotions, ask for them.  If not now, when? But start looking.  If you are pulling ahead as a superstar, others outside your company may be even more interested than those who know you well.

It is probably time to get a new job even if you are getting raises and promotions.  Career advancement, pay raises and opportunities usually come more quickly to those willing to change jobs in good times.  There is an immediate raise upon taking the new job.  There are also faster raises for the first 3 years.

Yes, it is a fact.  People who change jobs get raises and promotions faster for a few years.  It may be that there is no history to judge against, only current need and performance. It is likely that you are “irreplaceable” at the position you have had for 5 years so they don’t want to promote you or give you a new opportunity.  Whatever the reason, raises and promotions come faster for the first 3 years with a company.  Someone already there and doing the same job will NOT get the same pay raises, promotions and opportunities you get by coming in fresh.

Another reason to leave when life is good is that when life is good, people are hiring.  It is much easier to get into that company or job you always wanted. There is money to pay for your eager attitude.  It is easier to find a job when you are employed than when you are laid off.

Life is good now for 90% of Americans.  Think about changing.  Position yourself for change even if you don’t make a jump to another company.  When the economy eventually turns ugly for your company, those who have been making minimal progress will be laid off

Something to do today

Really assess where you are.  Are you coasting?  Have you relaxed?

Then start pushing hard in your current job.  Set a personal goal and meet it. Get ahead now while others coast.

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Coming up

Give up and go elsewhere when things are bad